How do marketers measure their ROI when organizing online marketing campaigns? Software such as Google analytics provides a decent amount of information such as site visits, page visits, page views and etc. However, such software is unable to tell us what one could do to improve results on current campaigns and to channel greater results on further campaigns. Marketers must come up with a strategic web marketing strategy that will ensure greater customer interaction. These may be done via the following:
1) Focus on interactions and relationships between customers
By determining the ‘influencers’ in the web world, Intelligence can help you create a plan as to how you can trigger and control the ‘word-of-mouth’ within your chosen target group. With such a plan in place, you can be assured that your campaign’s message will be kept constant throughout the promotion.
2) Identifying loyal customers
Through identifying a select group of loyal web based customers for your product, Intelligence will allow you to come up with a plan to retain and enhance the loyalty of these customers who will be essential in promoting their ‘experience’ to other worthwhile users.
3) Predicting Customer behaviour
Through data acquired from web analytic tools, intelligence can understand and analyse the data to predict the behviours of customers. Such knowledge provides a direction that marketers can steer towards when planning campaigns.
By focusing on your customers in the web world and profiling them closely, marketers will be able to generate customized and effective plans to better engage customers.
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