The good news is that more and more money is now being directed to online marketing. eMarketer estimates that US online Advertising spending will reach 25.1 billion in 2010, 10.8% up from 2009. The bad news is nobody really knows what the current situation for online marketing in Asia is. A lot of marketing dollars are being funneled towards online marketing because of social media and the advertising opportunities therein, which is why an opportunity may soon arise for social media monitoring services.
The goal of Social Media Monitoring is to listen to the thousands of views and opinions that are expressed by consumers online through blogs, Facebook, twitter etc. Why should companies be doing this? Basically for 3 reasons: to identify social media gatekeepers (influential people), to track what’s been said, and to gauge consumer sentiment.
Social Media Intelligence is a rapidly emerging field in countries where money is being invested in Internet Marketing. There are several companies that offer it in the United States, Europe and Australia. A couple of these are buzznumbers in Australia and socialtarget in America. Asia however has fewer companies that offer such services, perhaps because the movement of marketing dollars from traditional media to online media has been slower.
Acknowledging current marketing trends, Social Media Monitoring or Listening or Intelligence services may soon have a market in Asia. A few companies like thoughtbuzz are based in Asia already and may be well poised to take advantage of future events.
For more information of Social Media Monitoring you can peruse the following articles:
Sharpen Your Social Media Intelligence
Social Media Power Secret- Listening
The Five Ws of Social Media Listening
Social Media: Listening is the New Marketing
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