It’s 4 months more to Christmas, a season of Merry-making and a look back at the calendar of what we have accomplished so far. Everyday at Aonia, we’ve been pleased to help Marketers solve challenges faced with their Viral Marketing Campaigns.
As an ad-industry veteran, I would like to share my thoughts with regards to key challenges faced in Facebook (pun intended) and how our viral marketing platform Quaffs has proved a powerful tool for Social Media Marketing today, vis-a-vis related channels.
Does FaceBook by itself really work?
FaceBook faces a situation where it’s sitting on a gold-mine of your target consumers situation but cannot reveal much of what you need to know without braking Federal laws or alienating its users. So, should you really invest your digital marketing dollars on a platform that allows you only arms-length reach to your target audience?
Knowledge is Power – How much of it can I get via FaceBook?
The other trade Brands make with social platforms is their database. Anytime a brand develops its own microsite, the secondary goal (if not the primary goal) should be customer attraction and retention, ie creating a platform that helps build a database enabling marketers to continue creating and streamlining future offers that delight potential customers. It’s a compounding investment in making better products, experiences, and relationships with your audience. There are lots of takeaways from any experience on a social platform, but almost no tangible effect on building a database that you own. Taking the “If Facebook gets hit by a bus tomorrow,” scenario, what is your Brand left with the day after?
Do I get any useful Metrics?
If you’re excited getting statistics updates for your Fan Page, good for you. However, does that aggregate information really say much about what you really need to know? In a nutshell, when you own your own site, 100% of the metrics you collect are owned by you.
Is there a Better Answer? Fortunately, Yes!
Having spoken to numerous Marketers, I’m happy to say many of their needs can be addressed through our cost-effective viral marketing platform Quaffs.
1. Quaffs is an all-in-one solution (Build Microsite Component + Drive Component + Lead Conversion) for a cost-effective price. (Deployed min 5 days to max of 1 week for campaign roll outs)
2. Quaffs targets and attracts the right audience via a customized Promotions Microsite Designed and Hosted on the Quaffs platform. Each page of the Microsite will be tracked as part of campaign results measurement.
3. Create viral buzz about your Brand and Promotion via the full integration of the Quaffs platform with FaceBook, the largest and most active social network online.
4. Gather a database of Customers interested in your Promotions and Brand for future relationship building initiatives.
5. We’ve figured out how to make the Microsite Interactive yet accessible on Mobile Devices like the iPhone without the need for Flash.
Most importantly, WE HAVE PRODUCED STELLAR RESULTS.
On this note, I’d like to share a testimonial from Huggies for a recent campaign we managed.
“Huggies is constantly looking for cost effective ways to reach out to our target market – busy parents with children less than 3 years old – I’m very happy with the reach we have obtained with the recent Huggies Dry Comfort Campaign executed with the Quaffs platform. The effective reach which we have obtained exceeded our campaign objective via the Quaffs vehicle. We were also able to obtain good leads for future programs based on this campaign.”
Koh LS, Brand Manager, Huggies
In another a recent campaign, more than 400 participants were recorded in Swensen’s Toy Story 3 Giveaway within 30 hours after the campaign launch, ie, approximately 2.5 sign ups every minute.
Enough said for now – If you need a tried and tested solution to your Leads generation, please reach me at Devan@AONIAnow.com.
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