Using SEO for Online Reputation Management

Any press is good press right? Not necessarily, especially these days. Reputation management today can be a daunting proposition if you don’t know how to properly protect your web reputation. The Internet is more widely accessible than ever and with the rise of social media, a single negative event can hurt your public image even after years of clean business practice. Simple things like a negative product review in a blog can spread faster than you can imagine. One way to combat the threat is through a reputation management strategy, which can start with search engine optimization (SEO). An aggressive SEO campaign is necessary to build brand recognition, promote a positive image and be ready to deal with negative comments anywhere, anytime.

Celebrity reputation management is becoming a rapidly growing industry, which makes sense because no other group of people gets more attention from the mass media than celebrities. They are constantly in the press and have intimate details of their lives plastered in all forms of media. Sometimes it is positive, but most of the time it is overwhelmingly negative and embarassing.

The NyDailyNews.com recently reported that celebrities such as British music producer and former American Idol judge Simon Cowell has hired an SEO company to ensure that his Google searches are “top heavy with positive stories”. A search for negative online criticism of Simon Cowell indeed proves quite fruitless. If you are interested in using SEO as a reputation management tool for your business, these tactics could be of value.

AONIA utilizes customized marketing strategies, social media marketing and copywriting for press releases to help companies stay ahead of the competition. Contact AONIA at SG@aonianow.com or +65 733 8839 for more information.