Training Future MICE Leaders : AONIA MD Daniel Chua appointed by SACEOS to provide training

Meetings and conventions bring people together for a common purpose, and meeting and convention planners work to ensure that this purpose is achieved seamlessly. They coordinate every detail of meetings and conventions, from the speakers and meeting location to arranging for printed materials and audio-visual equipment. The real work is in the details that lead up to the event, and the skills needed to ensure the final program runs without hitches requires extensive training and of course, experience.

As more conferences are being organised in Singapore, individuals will need to be more informed on the various elements involved and be aware of what to expect in this dynamic sector. The PCM course is designed to meet this need and equip participants working in the private and public sector with the essential skills for organizing and managing seminars, regional meetings, conferences.

AONIA’s MICE industry partner, The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), has appointed our Managing Director Daniel Chua to provide training on Professional Conference Management (PCM) on 22 and 23 November 2011. He will introduce participants to the basic concepts and elements in organizing conferences,  impart industry knowledge and experience to raise standards of conference management in Singapore and share with course participants how to  apply the concepts of marketing, budgeting and programming.

About SACEOS

Over the past 29 years, SACEOS has contributed significantly to making Singapore the best events venue for Asia. Dedicated to shaping the future of Singapore’s exhibitions, conventions and meeting industry, SACEOS works closely with the Singapore Government to chart the industry’s growth path and further the island state’s position as an International Exhibition City and Regional Convention Hub in Asia.

With its commitment to excellence, SACEOS has developed a strong education and training programme to ensure service quality for all events held in Singapore. In 2001, SACEOS was the first in the world to launch a set of technical references to raise the professionalism within the exhibition industry. SACEOS has also established a strong international network which provides global connections for its members.

SACEOS represents four business sectors within the industry:

• Professional Exhibition Organisers (PEOs)
• Professional Conference Organisers (PCOs)
• Meeting and Incentive Organisers
• Suppliers of facilities and services to the exhibition, convention and meeting industry such as audio-visual and equipment suppliers, freight forwarders, stand builders, venue operators, travel agents, hotels, printers and publishers.

The association’s objectives are:

1. To encourage and maintain high ethical standards of business conduct and professionalism among its members
2. To promote cooperation of the industry in all matters of mutual interest
3. To provide opportunities for the interchange of views and information
4. To represent the industry in all matters involving any government, ministry, association and media

SACEOS works closely with the International Enterprise Singapore (IE Singapore) and the Singapore Exhibition & Convention Bureau (SECB), a division of the Singapore Tourism Board (STB), in developing Singapore into an International Exhibition City and regional convention and meeting hub.