AONIAmice Expands Strategic MICE Alliance with Tourism Australia Networking Luncheon

AONIA is pleased to be in partnership with Tourism Australia, Perth Convention Bureau and Melbourne Convention Bureau, hosting an exclusive by-invitation only Tourism Australia Networking Luncheon which took place on 11 January 2012 at 10 SCOTTS, Grand Hyatt Singapore. Showcasing Australia as a destination for business events, the group luncheon was attended by 20 international corporate meeting and incentive decision makers from various industries. In addition to the networking luncheon, there was a short presentation by Perth Convention Bureau and Melbourne Convention Bureau, as well as a lucky draw.

The luncheon is part of a wider strategy to support Australia’s tourism industry. Last November, Tourism Australia unveiled the 2020 Tourism Industry Potential – a rallying call to Australian industry and governments to grow tourism’s contribution from $70 billion in overnight expenditure to as much as $140 billion per cent by the year 2020. Business events such as corporate meetings and incentives are a significant contributor to the Australian economy.  In terms of delegate expenditure, the contribution of business events visitors was AUD$8.5 billion(i)  in 2010.